Hole in White is a second generation, family-owned and operated company whose sole focus is improving the golfer's experience on the putting green-- whether you're on the green or near it, HIW increases visibility. Currently used by the PGA, Champions and LPGA tours, HIW will never interfere with the putting surface, ball or golf cup. HIW's patented process, takes only seconds to apply and is harmless to the soil and the turf. It's ability to speed up play, reduce flagstick use and improve target visibility has rapidly become a necessity for top courses world wide. What was once reserved for special events and golf tournaments is now being demanded by the everyday golfers and courses.